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Month: May 2019

Small Business Online Brand Presence – The Power Of Social Media

Posted on May 25, 2019 in Uncategorized

Small business can create an online brand presence without having to spend a big business budget. You can tap into the power of viral marketing and word-of-mouth advertising and promotion for your small business.

Every business can create a powerful online brand presence using social media giants like Facebook and Twitter. These social networks have turned their attention to creating cost effective advertising opportunities for businesses and owner managed businesses. It can be hard to establish an online brand presence on the World Wide Web if you’re just starting out in business or are weathering the recessionary storm that is sweeping across the nation.

Finding a marketing budget can be one of the hardest things to do when corners are being cut out of economic necessity. What you can do though is establish an online brand presence without having to break the bank just by creating and using a site like Facebook.

Does Facebook work for small business online brand presence?

You can’t argue with 750 million users. The power of sites like Facebook has created unique opportunities for marketers and savvy small business owners to capture a slice of a global online business. Later this week, Facebook intends to focus their attention on business owners and marketing departments in their attempt to help create an online brand presence for small business.

Free advertising credits and a much reduced click through rate will see small business able to create a buzz around their business without a massive investment of time and money.

Target your online brand presence

The beauty of using a site like Facebook is the ability to target your adverts to a specific audience of potential clients and customers. When you are establishing an online brand presence, you need to be sure that you are reaching the right people. Sites like Facebook allow you to target people in a specific geographic region or a particular demographic so you know you are getting the best results. Facebook is the best place to receive attention as it is the easiest medium, even for the users, to connect to their desired companies etc.

It is vital for small business owners to take advantage of and harness the power of the World Wide Web. Having a website, Facebook page and twitter stream are the basics of creating an excellent online presence. You know your options, it is for you to decide now.

The Psychology of Starting a Small Business Online

Posted on May 23, 2019 in Uncategorized

Starting a small business online is incredible rewarding and very tricky. I was going to say ‘tough’ but hopefully you had already factored that part in. Believe it or not, a lot of people don’t factor that in…They assume that all work taking place online must be as fast and as easy as doing a search online.

It’s not.

The best way of starting a small business online is to know exactly what your goal is. Having a mission statement and having a game plan written down is widely regarded as one of the best ways of getting started. Yet almost no one does it.

Almost no on takes the ten or twenty minutes needed to put pen to paper to write down what they hope to accomplish. That mission statement, as unnecessary as you might think it is, has been a key contributing factor to the success of many of the online greats.

My advice here is something I’ve become a bit of a broken record saying…But its important: don’t try to reinvent everything. You don’t have to start from scratch. There’s no need to.

By feeding off of the learning from others, myself included, you’ll be starting a small business online with all of our mistakes having been made. Why go through that when you don’t have to.

So my practical advice to you today is to write down your mission statement. Be as specific as you can. And have short term and long term goals on it. Accomplish your long term tasks every day before you start on the short term ones.

This advice is not new. I’m not a business sage.

I’m a listener.

I listen to what works and I do it. Took me a while to stop doing things my way…But eventually I relented. And you should too. Follow the path of people who are succeeding and you will succeed. Starting a small business online is doable. You just need to stay teachable.

Marketing 101 – “Must Haves” for Starting a Small Business Online

Posted on May 22, 2019 in Uncategorized

When considering starting a small business online you must do the proper research and implement the right tactics to ensure that you will have a successful product launch.

It is always best to ensure yourself that there is already a market for what you have to offer and that this target market is ready to buy now into whatever your services provide.

The first order of business is to come up with a product idea to test out in the market place. A carefully thought out product with a well researched niche will provide you an income fast to help you reach certain target goals.

You can begin your research into your target market by first utilizing simple tools like the Google Keyword Planner tool to see if there are people searching for a certain type of item, such as scuba diving gear, white water rafting gear, mountain biking gear, etc. The list can be endless and it is super important to narrow down your product ideas to niches that haven’t necessarily been tapped yet.

Now, the first step is really thinking of a product but the most important step that follows is actually testing out your product concept to see if anyone is willing to buy it on the spot. What you want to do next is perform “dry testing” which consists of placing a thoughtful ad in either Facebook, Google or eBay.

In the initial stages I prefer to choose eBay simply because it is easy to place a product concept ad as an auction item to see if there will be any real world bidders attempting to buy your product. However, if you are severely uncomfortable with the idea of “dry testing” you can also place on ad on Google or Facebook for the following idea:

See if you can build an email database of people interested in an ebook, or free course related to your product. For example, if you wanting to sell a dog sledding competition book and you want to see how many people would remotely be interested in it, you can set an ad campaign promoting a free ebook on your top 10 tips of doggy breeding success in the cold weather.

What this does is creates an interest to people already in dog training that may consider actually joining a system that teaches dog sledding, but again it comes down to careful research and idea testing.

With these two tactics you can easily be on your way to launching a small business that is specific to a certain niche, and build a confirmation that people are actually interested in what you have to offer. The essence of marketing and the essentials for long term success.