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Month: July 2019

Basic Internet Marketing Strategies Using Google AdWords to Market Your Small Business Online

Posted on July 5, 2019 in Uncategorized

Using these Internet Marketing Strategies to market your small business online will get the best return on investment and allow you to dominate your competitors plus you will be paying less for your clicks than your competition.

You don’t have to be afraid of the Google slap when you apply these basic rules when using Google AdWords. When you are using Google AdWords for an affiliate campaign your job will be to pre-sell the prospect before they go to the company sales page. There are several ways to do this.

When you are writing copy for your pre-sale landing page keep in mind you are helping someone find a solution to their problem or pain. People will always move away from pain into pleasure, you just have to show them how. If you always keep solving the person’s problem your focus you will never have to sell them, they will want the solution you are offering them.

Google is doing the same thing. Their concern is on the millions of eyes that read their search results and ads. These are the people they are trying to please by giving them what they are searching for. So if you always keep your solution as relevant and targeted to the problem of your prospect the easier it will be to sell the product.

When you do this Google will reward you by charging you less for your clicks. The people in the number 1 spot of the Google sponsored links are paying less than the people below them. It is all about relevancy.

Give the people what they want and Google will give you what you want.

The best way to do this is to keep your keywords, ad copy, ad groups and landing pages, all congruent. If you do not follow these simple principles Google will raise your cost per click, ban your ads and slap your pages. Google can suspend your account for as long as they want also.

This is not a good thing because Google is really the only game in town for advertising if you are talking reaching the major part of the market. It is much more effective to learn to give Google what they want, which is to satisfy the people searching.

Buyers know what they want and are on Google searching for it. There are also other ways to use Google AdWords in the content network. Most marketers just focus on the search network because the buyers are more aggressive. The content network can be a goldmine if you write your ad copy with thought streaming in mind.

Keeping these basic ideas in mind when using Google AdWords to market your small business online will help keep your expenses down and keep you from being banned by Google. These internet marketing strategies will greatly increase your ROI when you market your small business online.

Marketing Your Small Business Online

Posted on July 3, 2019 in Uncategorized

There are many ways to take your small business online but there is only one way to do it right. The right way is to follow a tried and true formula that works like gangbusters every time.

The formula can be summarized by the acronym CTPM.

The “C” stands for content. This means your business website must contain valuable content that visitors want and desire. Your content is like honey to bears, it will attract your prospects and keep them coming back for more.

The “T” stands for traffic. This means in order for your business website to survive and be effective it must generate massive amounts of visitor traffic. There are many ways to generate traffic to your site to include but not limited to search engine optimization, email marketing, article marketing, backlinking, etc. Your website must use a traffic building system or it will disappear into cyberspace.

The “P” stands for pre-sell. This means that your website must warm-up your visitors and put them in a buying mood before you try to sell them something. Pre-selling is a soft-selling process whereby you give visitors free information, sign them up to your newsletter or give them a free gift related to what you later want to sell them. In essence you prepare them for the hard sell by first getting acquainted with them and gaining their trust and confidence

The “M” stands for monetization or making money. This is the ultimate objective. Your website must make you money or it will serve you little to no purpose. Monetization is when you convert your visitors into buyers and then into long term customers who provide you residual income.

Now if you follow this CTPM process you will have a very successful website on your hands and make lots of money. So build a website that incorporates CTPM and you will be laughing all the way to the bank, guaranteed.