More so than ever, we’re starting to see small mom and pop type businesses have success marketing their business online. They are just following what the biggest companies in the world know – online marketing works.
Did you know that Pepsi doesn’t even plan to advertise in the 2010 Superbowl? They are moving their advertising dollars from traditional based advertising like commercials, to online advertising. Obviously, they are onto something.
There are many advantages to marketing your small business online. Here is all that you need to know to provide the motivation for you to start. Online marketing is…
- Cheap – Marketing online can be very cheap and even free. Many sites like Twitter and Facebook charge nothing to open an account.
- Easy – It takes minutes a day to see a positive ROI with Internet marketing. Large results can be had with just an hour a day.
- Highly Targeted – You can narrowly define your target market better than any other form of advertising.
- Broad – You can potentially reach thousands of potential customers, who are looking to hear what you have to say. Compared to a newspaper, where you’re interrupting thousands of potential customers.
- Get Expert Status – With just a little work, you can easily be known as an expert in your field.
- Passive – One well written article today on your blog, can stay on the top of the search engines for years. Giving you free and amazing exposure.
- Fast – You can build a brand in weeks, instead of years.
Online marketing is the most effective form of marketing available today. No other form of marketing can offer all of the advantages that online marketing provides.
Learn a little about marketing yourself online each day. Don’t overwhelm yourself. There is a lot of information out there. Your job is to start slowly. Pretty soon, you will be witnessing first hand all the advantages that online marketing provides.
The learning curve isn’t as long as you think. If you can devote just 15 to 30 minutes a day to marketing your business online, I promise you will see results fast.