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Your Local Small Business Online Marketing Funnel

Posted on May 18, 2019 in Uncategorized

Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart.

Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you.

This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can – over time – find new customers and increase your small business sales.

Your small biz online marketing funnel is not unlike the local small business marketing that you undertook when you first opened your business in its physical location. First you needed to choose a location and to get that location ready. You ordered the supplies you needed. Then you started advertising. On opening day, it’s likely that you had a product giveaway – a keychain, a coffee mug or maybe even a t-shirt – as well as a coupon giveaway, something that would entice your customer to come back.

Your small biz online marketing funnel works in much the same way: you choose a domain name and build your website, or have your website built for you. You’ll get everything that you need in order – including a free or low-cost giveaway. And then you will begin marketing your small business online.

It is important to remember that your website is your virtual business. All of the Internet ads that you place will bring traffic to your page, so be sure to use the page wisely.

Use your homepage to tell prospective customers about your business – share your mission statement, share customer compliments. Use a page of your website to let your current and prospective customers know more about who you are and what you believe in. Focus both on your business and on establishing a relationship with your customer.

Drawing prospective customers in to your website brings them into the widest part of your small biz online marketing funnel; allowing them the opportunity to get to know you begins to draw them down into the funnel.

However, you do not want them to make it to the second level of the funnel and stay there, just as you do not want customers at your physical location to walk in and walk back out again. This is why you should plan – as part of your small business Internet marketing campaign – to draw them into the next smallest area of your small biz online marketing funnel.

You do not need to offer a physical giveaway. Instead, continue to build relationships with your site visitors by offering them something of value. Offer them free articles about products and services that your small business offers. Set up a newsletter that will allow you to communicate valuable information (as well as special offers) to them at specified intervals.

Doing so allows you to take an important step towards increasing sales: it allows you to establish a relationship. By consistently providing your subscribers with information or coupons that are valuable to them, they will begin to recognize you and your company as a company that they want to do business with, and they will look forward to hearing from you.

You will be able to encourage them to do business with you by promoting low-cost front-end products. Now, rather than a free article that gives your prospective customers a little bit of information, turn them into your new customers by offering low-cost products. Low-cost front-end products such as e-books that provide useful information about important topics within your industry – and further establish your credibility and the customers’ trust – will help to draw those customers down to the smallest level of your small biz online marketing funnel.

For instance, let’s say you own and operate a local floral shop. A perfect low-cost front-end information product that you could offer to your customers to draw them further into your sales funnel would be an e-book with planting tips for growing flowers in your local area. Customers who purchase your low-cost e-book will find value in the information, increasing the likelihood that they will purchase additional, higher priced products from you as well.

The last level of your small biz online marketing funnel is the place that you want your new customers to be: it’s the stage where your free and low-cost front-end items, along with your newsletters and other marketing, will increase sales of your high-cost, back-end products and services.

This is the goal of your small business Internet marketing: to find prospective customers, establish a relationship and increase sales. To recap, your small biz online marketing funnel works like this:

o Build and Market Your Website to Draw in Prospective Customers

o Engage the Prospective Customer

o Establish Trust with a Giveaway

o Establish a relationship using a newsletter and special offers

o Encourage small, low-cost front-end sales

o Make the big-ticket sales of your products and services

Through this process, and by continuing to market your site to new prospective customers, you will find that the small biz online marketing funnel is a technique that allows you to consistently and reliably get new customers and increase sales for your small business.

Advantages of Marketing Your Small Business Online

Posted on May 17, 2019 in Uncategorized

More so than ever, we’re starting to see small mom and pop type businesses have success marketing their business online. They are just following what the biggest companies in the world know – online marketing works.

Did you know that Pepsi doesn’t even plan to advertise in the 2010 Superbowl? They are moving their advertising dollars from traditional based advertising like commercials, to online advertising. Obviously, they are onto something.

There are many advantages to marketing your small business online. Here is all that you need to know to provide the motivation for you to start. Online marketing is…

  1. Cheap – Marketing online can be very cheap and even free. Many sites like Twitter and Facebook charge nothing to open an account.
  2. Easy – It takes minutes a day to see a positive ROI with Internet marketing. Large results can be had with just an hour a day.
  3. Highly Targeted – You can narrowly define your target market better than any other form of advertising.
  4. Broad – You can potentially reach thousands of potential customers, who are looking to hear what you have to say. Compared to a newspaper, where you’re interrupting thousands of potential customers.
  5. Get Expert Status – With just a little work, you can easily be known as an expert in your field.
  6. Passive – One well written article today on your blog, can stay on the top of the search engines for years. Giving you free and amazing exposure.
  7. Fast – You can build a brand in weeks, instead of years.

Online marketing is the most effective form of marketing available today. No other form of marketing can offer all of the advantages that online marketing provides.

Learn a little about marketing yourself online each day. Don’t overwhelm yourself. There is a lot of information out there. Your job is to start slowly. Pretty soon, you will be witnessing first hand all the advantages that online marketing provides.

The learning curve isn’t as long as you think. If you can devote just 15 to 30 minutes a day to marketing your business online, I promise you will see results fast.

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How to Start a Small Business Online

Posted on May 16, 2019 in Uncategorized

For many people, the idea to start a small business online is something that they have always dreamed about, and with the advent of the Internet and its importance in our lives, it has become a dream that can very easily be achieved!

If you like the idea of being your own boss and working from home or if you prefer the idea of simply making some extra cash here and there, it is definitely time for you to consider getting started.

When you are in a place where there are so many great options around you, it can be hard to pick just one, so take a moment and really consider how you can move ahead.

The first thing that you need to do is to start researching. They do say that knowledge is power, and it is true on the Internet as it is anywhere else.

If you want to create a business where you sell your own homemade art or clothing, you will need to head to sites like eBay and Etsy to see what sales are like and what kind of niche you might be interested in.

On the other hand, if you find that your skills have a lot more to do with sales and with the ability to talk to people, you will discover that a direct marketing job or a position with a multilevel marketing plan might be something that you prefer. What job is going to play to your strengths?

The second thing that you need to consider is how much time you can devote to your work. There are a lot of people out there who think that a good Internet business opportunity can simply run itself, and though this might be true somewhere down the line, it is not going to be true at the beginning.

The truth of the matter is that the more time that you can consistently put into your work, the better off your business is going to be. Whether you can devote six hours a week to your new business or you are in a place where you can work on it consistently, remember that being persistent is the key.

Also make sure that you know how much money you are willing to invest in your prospective business. When you are working on your own to bring your own product to the world, chances are good that you are going to need to make an investment in things like webspace, webhosting and advertisement.

When you are working with a company that offers you what is essentially a commission, remember that you should not be expected to invest anything but your time. Remember that pyramid scams are rampant and that you need to think about how you are going to get the results that you need.

Take a moment to think about how starting a small online business can change your life. It can offer you financial independence and a lot more time to do what you want. Consider how you want to work this sort of business into your life.

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