There is a lot of confusion about the internet and what it can do for your business. If you always think of the internet as a means to connect you with the customer, understanding and implementing the best internet advertising and marketing will be much easier.
When surfing the web you will notice there are different types of websites. Knowing which one or ones your business will need depends upon what the goal of the website is. There are information sites, sales pages, squeeze pages, social sites plus many others. They are all used for different purposes and to give the website owners different results.
This is where a mentor really comes in handy. Searching for internet marketing agencies that use strategies that appeal to you to market your small business online can help you set up effective internet marketing strategies and guide you in which types of websites you need.
Once you have your domain name the best strategy if you are a beginner and are setting up everything yourself is to invest as little as possible and start off with web hosting for under $5 a month. Upgrade after your site is up and you are driving traffic. This will help if you are starting on a shoestring budget. Driving traffic by search engines can take a couple of months to build up if you are using totally free methods and once the traffic is coming you can upgrade to handle your expected website visitors.
When your hosting has been activated install wordpress free from wordpress.org. It is one of the most powerful and versatile blogging open source softwares available. We always use BestCheepWebhosting.com because they have the easy install where you fill in a few passwords and usernames and it is installed and ready to use for you free within a few minutes.
Search engines love blogs and they can be set up to look like any kind of a web page. WordPress works on themes and once your content is in you can change your theme which will change the appearance of your website with just a mouse click after you upload the theme files. There are hundreds if not thousands of free wordpress themes.
WordPress is so widely used there are hundreds of help pages that will answer all your questions plus a forum to ask questions and get answers, which is all free. Just register for a free account with wordpress.org to access all the help files and forum. For additional help just Google your question and say it is for wordpress, you will get many answers.
If you are looking for something special there are many wordpress themes that can be purchased from $10 on up to exclusives. Many have changeable headers and with a little html coding almost anything can be changed. All this is free in the manual. If this all seems too much the best advice is investigate internet marketing agencies and their strategies to find the ones that can lay out the best internet advertising for you so you can begin marketing your small business online.